However, the digital world/marketing is more competitive than ever. Even though your content is good, there is no assurance that you will reach your targets. You need to ensure that your quality content reaches the audience you want. To accomplish this goal, one has to optimize the OTT SEO. In this blog, you will learn about it and the strategies to use for the best results.
What Are OTT Platforms and How to Access Them?
OTT(Over-The-Top) Platforms are the platforms that provide television and movie content using the internet. Netflix, Prime Video, Disnep+, Sony Liv, etc., are the most popular OTTs today.
1 What Are OTT Platforms and How to Access Them?2 Video SEO3 Why Is It a Big Deal?4 How Is It Beneficial?4.1 1) Targeting Opportunities4.2 2) Larger Audience Reach4.3 3) Revenue Growth5 Best Strategies to Optimize OTT Platform for SEO5.1 1) Research and Optimize Keywords5.2 2) URL Structure5.3 3) Optimize Video Metadata5.4 4) Optimize Anchor Texts5.5 5) Create Video Thumbnail5.6 6) Optimize Your Codes5.7 7) Create Video Sitemap5.8 8) Secure Video Platform5.9 Wrapping Up
Some OTT subscriptions are expensive, but there are several ways to save money. Let’s take Firestick’s example for the moment. Firestick costs you money and subscribing to OTTs also can empty your pockets. So, you might need to follow some tips and tricks to stream OTT content for free. You can follow useful FireStick hacks to unlock the full potential of your Firestick device. They can provide shows, movies, live sports, and whatnot on your Firestick devices without additional cost. I prefer using a Firestick for watching shows and movies because I love watching them on a larger screen. Also, some tips and tricks help me save money and access premium content for free.
Video SEO
SEO is Search Engine Optimization, and it remains the same for OTT platforms. It is a process of optimizing your OTT’s traffic through different strategies. It increases traffic, brings new people to your platform, and increases visibility.
Why Is It a Big Deal?
Several reports suggest that 75-80% of people research a service or product on search engines before buying a subscription. You are missing out on a big deal if you’re not optimizing your OTT for higher rankings because it can bring you up to 41% more traffic, as it does for other platforms.
How Is It Beneficial?
Here are some of the primary benefits of improving your video SEO.
1) Targeting Opportunities
SEO keywords help you target specific audiences that search for the content you provide on your OTT.
2) Larger Audience Reach
SEO helps you to take your content to a higher rank. But how does it benefits you? Well, it makes it easier for the audience to find you, which expands the audience.
3) Revenue Growth
Search Engine Optimization helps you acquire motivated leads, which makes it easier to take action. It ultimately leads your OTT to revenue growth.
Best Strategies to Optimize OTT Platform for SEO
Optimizing your OTT platform does not mean using one strategy but several of them to take marketing to the next level. Here are some of the best strategies to optimize the OTT platform for SEO.
1) Research and Optimize Keywords
Keywords are the primary key of SEO strategy. Keywords mean the key terms the audience uses to search anything online. You can increase your OTT’s visibility by using the right keywords in the content. Conduct thorough research on the keywords your audience might search for to complete this task. You can also check the keywords your competitors are using or targeting for the future. You can use tools like Keyword Planner, Google Trends, and more. You might need to confirm that the keywords you search have a high search volume and are relevant. Another primary tip is not to overdo keywords because Google can penalize you for the same.
2) URL Structure
URL structure is vital in improving user experience and Search Engine Optimization for the OTT platform. URL’s ideal structure helps the web crawlers index the platform. You might also want to use relevant keywords in the URL, which help the search engines to find you easily. Also, try using hyphens in the URLs instead of underscores, according to recent algorithms.
3) Optimize Video Metadata
Metadata is a medium that informs the search engines about your content(relevancy and other similar inquiries). It has three components, title, description, and video tags. The title tag is the first thing the audience note about your content/video. So, always make it catchy and try to include a keyword as naturally as possible. Try to keep it as short as 50-60 characters. The description tag tells the audience about the video; hence you can make it as long as 160 characters. Use a video tag to mention brands, locations, relevant keywords, and people’s names.
4) Optimize Anchor Texts
Anchor texts are beneficial in optimizing your Search Engine Optimization. Avoid generic phrases like ‘read more and ‘click here, etc. You might want to use the right keywords as hyperlinks, which increases the quality and gives priority to your keywords. You can click this link to learn more about the anchor texts and their optimization.
5) Create Video Thumbnail
Thumbnails play a crucial role, especially after your video becomes visible to many people. They deliver critical information about the video. Always try to use thumbnails that give a clear message about the video. In addition, do not forget to make it appealing.
6) Optimize Your Codes
Optimizing the website is the most important for the Video On Demand website SEO. Ensure that your CSS, HTML, and JavaScript are ideally optimized to minimal. Start by eliminating unnecessary codes to improve user experience and speed.
7) Create Video Sitemap
Sitemaps are beneficial to present the videos’ description and title in an alternative way with specific information such as country restrictions, platform restrictions, live streams, and more. Add the sitemap to the robots.txt file. One more fruitful option is adding video transcripts to increase usability and search engine indexing.
8) Secure Video Platform
Another vital step is to increase site security by having an SSL (Secure Socket Layer) certificate. It does not help to increase views directly but helps to gain people’s trust. You get authentication from Google as a safe-to-browse platform.
Wrapping Up
Follow as many tips and tricks as possible to optimize your OTT platform. Do not be afraid to try different strategies and change them if you are not getting results. Try to keep these primary strategies as they will help you in every possible way.
